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How Culture Makes Zappos Tick

Zappos makes well over a billion dollars in sales, and is on Fortune magazine's lists of “best places in America” to work. And it has a 500-page “culture book.” Corporate culture does, after all, drive the company. David Vik, the “coach” of Zappos, a former chiropractor who joined the company as the 119th employee talks about his role in creating a positive corporate culture. He also, by the way, came up with the graphic that would eventually become its iconic shoe-as-exclamation-mark logo. 

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