The cable industry Tuesday kicked off a new "OnlyCableCan" integrated marketing campaign. The campaign, created by strategic communications firm SS+K, was spearheaded by CTAM (Cable &
Telecommunications Association for Marketing) and is backed by the major cable TV operators. The campaign features TV spots touting cable as being better than "puppies" compares cable TV and broadband
features to domesticated canine pets. "Best of all, cable won't grow to 200 pounds, catch rabies and eat your neighbor's cat," concludes the ad.