Last night, after Jon Stewart interviewed Steven Brill about his long, lauded Time cover story on healthcare costs, Stewart noted, "I'm going to say something I've never said before: 'Go out and buy the latest issue of Time magazine.'" (or words to that effect). Apparently Brill made other TV appearances to discuss the piece, which was also originally slated to appear on the cover of the first issue of the revamped The New Republic, according to Christine Haugney.
We've never seen a journalist get so much media attention for a single magazine article. But it seems sad that what should be a triumph for old-school investigative journalism is being sold short: No one had to follow Stewart's advice and actually pay money for the article; it appeared for free on Time's website.