NBCU is taking aim at a previously untargeted segment, the "indie" woman -- "around her late twenties, unmarried, has no kids, and does not live with a partner," writes AJ Marechal. "NBCU research shows that this demo is viewing anywhere from 15-64% more latenight programming on the Peacock and its cable nets compared to the average woman, and 12% more TV than the average woman in general."