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Emirates Emblematic Of Middle East Sports Sponsorships

  • AME Info , Wednesday, February 27, 2013 8 AM

Emirates Airline's recent $180 million deal with Formula One is one example of how GCC (Gulf Cooperation Council) companies are inking big sports deals for brand building. As a new global partner of Formula One, the Dubai-based carrier will have a branding presence at 15 races on the 2013 FIA Formula One World Championship calendar across the globe. 

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