- Adage.com, Wednesday, February 27, 2013 10:23 AM
As part of its 2013-14 upfront advertising sales pitch, Nickelodeon is focusing its efforts on a newly defined demographic descriptor: "post-Millennials." The demo, which represents kids born after
2005, is an allusion to the generation following Millennials, or kids born around the new Millennium. Stay tuned for Nickelodeon's 2023-24 upfront sales pitch, which will undoubtedly be focusing on
the post-post-Millennials.
Read the whole story at Adage.com »