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Echoing The 'Echo Boomers:' Nickelodeon Targets 'Post-Millennials'
- Adage.com, Wednesday, February 27, 2013 10:23 AM
As part of its 2013-14 upfront advertising sales pitch, Nickelodeon is focusing its efforts on a newly defined demographic descriptor: "post-Millennials." The demo, which represents kids born after 2005, is an allusion to the generation following Millennials, or kids born around the new Millennium. Stay tuned for Nickelodeon's 2023-24 upfront sales pitch, which will undoubtedly be focusing on the post-post-Millennials.
