Report: Nielsen In Talks With Cable Ops Over Set-Top Data

  • August 29, 2004
Nielsen Media Research is in talks with the nation's largest cable operators about a new high tech way to measure audiences via subscribers' digital set-top boxes, reports Broadcasting & Cable magazine. "For years, cable operators have discussed pooling their set-top data, generated by every click of the remote. But now they're negotiating with Nielsen to process, sell and, most importantly, certify the data," Reports the magazine.
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