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As an Audience Draw, Athens May Outpace Sydney

The Athens Games may set an unofficial Olympic record for empty seats in the stands, but vacancies have been less glaring in the world's Barcaloungers. The Games' global television audiences, eagerly tracked by the International Olympic Committee, broadcasters and advertisers, are still being tallied. But early snapshots suggest that viewership of the Athens Olympics will stack up favorably against that of the Sydney Games in 2000.

Read the whole story at New York Times, August 30, 2004 »

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