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Ad Servers' Growing Ad Trafficking Role

More broadband access and more sophisticated ad-serving technology means advertisers increasingly use rich media and streaming video to stand out from the crowd. According to DoubleClick's Q2 2004 Ad Serving Trends, the number of rich media ads served has grow 34 percent year on year for Q2 2004.

Read the whole story at ClickZ, August 30, 2004 »

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