Gannett became one of the traditional print-media companies joining the digital NewsFronts this year. The newspaper publisher hosted a presentation yesterday to pitch its digital wares to
advertisers and remain "ahead of the rest of the [print] pack," which will present in April and May, writes Jeanine Poggi. "The point of the upfront is to tell our story; 25% of our revenue
comes from digital,"Mary Murcko, Gannett's president-national sales, told Poggi.
Read the whole story at Advertising Age »