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Jane Pratt: Why Print Mags Are A 'Dying Medium'
- Readwrite, Thursday, March 7, 2013 3:15 PM
Why are print magazines a "dying medium"? "People don't necessarily have the trust in experts that they used to. And that's sort of what magazines' bread and butter is: This person knows better than you do how to take care of your skin or whatever. I think that now the people that you trust to get your advice from are the people that are living it and are willing to tell you the truth. And you can get more of that online." That's a well-known former print editor, now firmly in the online publishing camp -- Jane Pratt, who founded now-defunct teen mags Sassy and Jane -- in his Q&A, a preview to her upcoming SXSW speech.
