Dodge has signed an exclusive marketing partnership with TNT for its new original series The Grid. The partnership will include promotional category exclusivity for the Dodge Magnum, on-air
billboards, promotional tune-in spots, on-air advertising, customized vignettes, a consumer sweepstakes and online integration, as well as off-channel print advertising and billboards.
Additionally, Dodge's partnership will include a cross promotion with TNT's coverage of the 2004 NBA Playoffs. Turner and Dodge will develop customized vignettes - 'Magnum Hot Spot Highlights' -
featuring TNT analyst Craig Sager. Behind the wheel of a 2004 Dodge Magnum, Sager will take viewers on a spin to the various 'hot spots' around select NBA cities hosting playoff games.
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