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Future Perfect: In 1967, Ad Exec Predicted Targeted Media

Former ad executive James Nelson, now 91 years old, made  tongue-in-cheek as well as some prescient predictions in a 1967 4A's film about the future of advertising, according to Matthew Creamer. "The eerily spot-on moment you have to see is Mr. Nelson's vision of a magazine whose content is wholly determined by the age, gender and interests of its reader and laser-beamed right to the home," Creamer writes.

Read the whole story at Advertising Age »

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