Aimee Reker has joined Zentropy Partners' Minneapolis office as vice president and director of Interactive Marketing. Reker will lead the media department in developing fully integrated online contact
strategies and be involved in all media strategy development, planning, buying, and implementation.
She will be involved in the management of ongoing campaigns for clients such as General Mills,
H&R Block, Overture, Purina, Mutual of Omaha, and Microsoft. Prior to joining Zentropy, Reker worked for Euro RSCG Circle, Boston, where she launched their media practice and developed innovative
marketing solutions for a variety of Fortune 500 clients including Verizon; ING; BMW; MINI Cooper; Campbell Soup; and Talbots, among others.