Accipiter Solutions, Inc. announced Wednesday that European online direct marketing company PDV will use the company's ad management technology Hosted AdManager. PDV is an online direct marketing
company that creates online consumer audiences for its clients. PDV's four sites account for over 25% of all UK Entertainment/Competition site traffic, according to market research firm Hitwise. PDV
stores its information database (including age, gender, and interests) in a registration database that it uses to segment audiences based on demographics in order to sell to advertisers.