In a telling move, digital out-of-home programmatic media trading platform Vistar Media has hired DoubleVerify's Paul Audino as its senior vice president-sales. Audino, who was also senior vice
president-sales at DoubleVerify, will be based in New York. The move is telling, because Vistar has been developing its infrastructure and business models to mirror online's programmatic trading
marketplace, and DoubleVerify has become a key display player, especially vis a vis "viewability" measurement.
Prior to DoubleVerify, Audino was vice president-sales at
Undertone Networks.
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