• New Republic, Tuesday, March 26, 2013 3:51 PM

MSNBC President Phil Griffin has built the network into a liberal version of Fox somewhat "haphazardly, and often over Griffin’s initial skepticism," writes Rebecca Dana in this behind-the-scenes portrait of the guy show host Rachel Maddow calls "a little impulsive in a way that’s kind of adorable.”

"Griffin understands that people’s tastes change, so even now, at the height of MSNBC’s power, he’s talking about 'evolving' the network," writes Dana. "He wants it to become more of a lifestyle brand than a political hub. Which means that the biggest threat to MSNBC’s position as a liberal oasis may not be a newly invigorated CNN or Fox News; it may be the man who shaped the network into what it is today."

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