June 3 - 6, 2024
Around the Net
MLB's Opening Day Marketing Stunt
- Advertising Age , Wednesday, April 3, 2013 8 AM
The Los Angeles Dodgers' celebrity video introducing surprise guest Sandy Koufax was the best of MLB opening day marketing. New part-owner Magic Johnson recruited Koufax to throw out the first pitch of the Dodgers' 4-0 victory over the defending World Series champion San Francisco Giants Monday at Dodger Stadium in Los Angeles. The Dodgers started with a video showing an All-Star team of Los Angeles sports legends and Hollywood celebrities.
