"…a new service that will provide digital media companies with a groundbreaking, holistic approach to revenue management, combining content optimization
and ad monetization for the first time in the industry. Specifically, [the new service] provides publishers with analysis and advisory services that values both digital content and advertising
monetization in a uniquely comprehensive way in order to maximize revenue."
Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is
hyperbolic and/or incomprehensible. We encourage readers to comment with hyperbabble they've encountered, or if you'd like to remain anonymous, please send them to tyler@mediapost.com.