Hyperbabble Of The Day

"…a new service that will provide digital media companies with a groundbreaking, holistic approach to revenue management, combining content optimization and ad monetization for the first time in the industry. Specifically, [the new service] provides publishers with analysis and advisory services that values both digital content and advertising monetization in a uniquely comprehensive way in order to maximize revenue."

Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is hyperbolic and/or incomprehensible. We encourage readers to comment with hyperbabble they've encountered, or if you'd like to remain anonymous, please send them to tyler@mediapost.com.

1 comment about "Hyperbabble Of The Day".
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  1. Richard Gillam from DeskSite, April 8, 2013 at 7:26 p.m.

    I think this is a great and funny idea…and I love that you've come up with this! The only change I’d suggest is the immediate dropping of this anonymous effort you've put forward here by deleting the company's name…in other words, it’s the Internet – which means that it took me less than 3 full seconds to cut & paste the offending spiel into my search window and see that today’s babble was authored by OpenX Technologies, Inc. found @ www.openx.com

    …just sayin’

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