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Around the Net
NHL Eyes Image Boost With Stanley Cup Campaign
- NYSportsJournalism.com , Tuesday, April 9, 2013 8:04 AM
The NHL has taken a lot of hits this year — many self-induced due to a lockout that cost 41% of the season and such jewel events as the Winter Classic and All-Star Game — but the league feels it wlll be back on solid ice with fans and marketers via a multi-media effort breaking this week that anticipates the Stanley Cup playoffs beginning April 30.
