Woof! DirecTV will target a previously untapped market -- "canine viewers" -- by picking up Dog TV, "designed to comfort animals and stave off loneliness when pet owners are out of the house," as a premium channel for $5.99 monthly in the third quarter, writes Nick Turner. The "agreement marks the biggest distribution deal for the nascent channel, which is currently available online for $9.99."
I love dogs. Am thinking of giving this channel a try if it does not have an on-screen logo...