• April 10, 2013

Early Wednesday, Ribbon, a San Francisco payments company, launched a new in-stream payment option for Twitter that allows users to buy and sell items directly through its news feed. But Mashable reports that Twitter axed the feature a few hours later. Now, just a couple of hours later, Twitter has killed off the feature. Hany Rashwan, the co-founder and CEO of Ribbon, told Mashable: "There was no notice." In a blog post, Rashwan noted that Ribbon had been in contact with Twitter in the past and took the necessary steps to "validate" the new feature before it launched.