An emphasis on Dollar Menus, competition and other points of friction are creating an automaker/dealership type friction between McDonald's and its franchisees according to survey
by Janney Capital Markets. One respondent complained of "couponing like there is no tomorrow." Another wrote that "every quarter we sell a smaller percentage of our menu at full (and profitable)
price." The McWrap sandwiches are selling well but they're an "operational nightmare," said some: grilled or fried chicken with lettuce, tomato, cucumbers and a choice of sauces.
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