Today, the IAB and MediaPost announced that marketing strategist and best-selling author Jack Trout will keynote day one of Interactive Advertising World (IAW). Trout will address the audience from
9:15 to 10:00 a.m. on Monday, September 20. All IAW attendees will receive a complimentary copy of his latest best-selling book "Trout on Strategy." Trout has authored several books on marketing
including "Positioning: The Battle for Your Mind," among others. He is president of Trout & Partners Ltd. an international marketing consultancy based in Connecticut.
