Around the Net
Ford Likes the Programmatic Buy Idea
- Warc.com, Wednesday, April 24, 2013 10:45 AM
"Programmatic has allowed us to clearly define our swimming lanes," says Erica Bigley, Ford's digital media manager. "Who's going to buy what, to ensure that we are not reaching one consumer 75 times and then missing out on the key consumer we should have been speaking to."
