To increase enrollment, Peru’s University of Engineering and Technology in Lima teamed up with the Mayo Publicidad ad agency to erect a billboard that not only solicits more students –
but uses the school’s know-how to produce potable water out of humid air for the arid area. The billboard went up last December at a cost of $1,200. Since then, the school has since seen a
28% increase in enrollment – while the ad had produced 2,500 gallons of water by March. Other efforts to create water out of the air’s humidity have proven costly, said this article,
so ad-funded efforts like this may be the answer.
Read the whole story at Popular Mechanics »