ValueClick To Value Brands, New Practice Focuses On Needs Of Online Brand Marketers

  • September 13, 2004
ValueClick Monday unveiled ValueClick Brand, a new practice within its ValueClick Media unit that will focus on the needs of brand marketers. The practice, which handles marketers such as Benjamin Moore & Co. and the Sara Lee Bakery Group, utilizes an array of brand research tools including: pre-testing, ad frequency management, campaign "optimization," as wells as a variety of quantitative brand impact data.
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