Multi-purpose marketing solutions provider ValueClick Inc. Monday launched ValueClick Brand, a new service within its ValueClick Media business unit designed to serve major brand marketers. ValueClick
Brand balances reach, audience targeting, and measurability. The company said it employs specialists to develop, implement, and analyze programs designed to improve key brand metrics for major brand
marketers that include Benjamin Moore & Co. and Sara Lee Bakery Group. Services include pre-testing to safely assess and adjust program impact prior to rollout; ad frequency management; campaign
optimization based on metrics results; and analytics.