The Weather Channel's weather.com Monday announced an 8-city road show to educate advertisers about how to advertise with weather.com. At the iMedia Conference in Deer Valley, Utah, weather.com
unveiled a presentation designed to reach media buyers and planners and secure inventory on the site. The 2005 preview will be presented in the following cities: Detroit, Boston, New York, Dallas,
Atlanta, San Francisco, and Chicago. In each city, a group of media buyers and planners will be invited to meet with executives from The Weather Channel and get an inside look at weather.com for 2005.
Advertisers will obtain details on key areas of the site, including travel, health, golf, and ski.