Interactive marketing and tech firm 24/7 Real Media Inc. revealed Tuesday that 24/7 On Target, 24/7's behaviorally targeted advertising product, now has more than 45 million monthly unique users,
according to ComScore Media Metrix July 2004 data. 24/7 On Target is built upon the 24/7 Web Alliance, the company's full set of online ad product offerings and its network of more than 800 Web sites.
24/7 On Target offers advertisers behavioral targeting capabilities across an advertising network of marquee publishers. The 24/7 On Target solution pits the Company's Web analytics product, Insight
XE, with its targeting software, Insight ACT. 24/7 Publishers participating in the initial launch of 24/7 On Target include Wired.com, Office.com, RagingBull, Quote.com, CCH's Toolkit.com, CMD Sports,
Gamesville.com, and Angelfire.
