Around the Net

Back-To-School Shopping Way Early

The year isn't even done yet, but advertisers are going to cram school to get ready for the fall. A couple of examples: Office Depot is uniting with the boy band One Direction for a back-to-school campaign that will include an anti-bullying initiative carrying the theme “Live. Love. Move.” Last summer, the retailer teamed with the Born This Way Foundation, founded by Lady Gaga and her mother, Cynthia Germanotta.

Read the whole story at New York Times »

Next story loading loading..