• by Tyler Loechner  @mp_tyler, June 3, 2013

"'RTB advertising is a revolutionary development both for the digital advertising process and the whole ecosystem. With the aggregation of more and more digital ad resources and the bidding-based pricing system, RTB can resolve the vital issues existing in the traditional ad trading process such as intransparency and the lack of industrial standards and clear definition of different capabilities and responsibilities. RTB will lead the digital adverting into a brand-new era and generate more value for advertisers and all participants in the ecosystem; it will no doubt be the irresistible trend in China's digital advertising market,'" stated [blank], CEO of [blank].

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