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European Mag Publishers No Longer Buzzing In U.S. Market

  • Adweek, Tuesday, June 4, 2013 3:54 PM
European-based magazine publishers like Bonnier, Dennis,  Bauer and Hachette Filipacchi  formerly successful in the U.S. market, are floundering, and "some of these foreign publishers' woes may be of their own making," writes Emma Bazilian. "Martin Walker, a longtime Bonnier consultant, said most European publishers don't understand the U.S. market, whether it’s consumers’ preference for low newsstand prices, the need for ad sales offices in multiple cities or the difficulty in getting nonendemic ads for low-circ titles."

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