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Did Businessweek's Millennial-Mocking Backfire?

  • Adweek, Thursday, June 6, 2013 4:55 PM
Did Bloomberg Businessweek's campaign saying, perhaps tongue-in-cheek, that Millennials are "a drain on this company's economy" bomb with the generation it meant to attract? That's the contention of one columnist writing for the mag's competitor, Forbes -- along with other assorted Web commenters. For its part, "Bloomberg contended that the campaign has gotten a big positive reaction, although it didn't provide numbers," writes Lucia Moses.

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