"…today announced the general availability of a significant platform upgrade focused on data enrichment and cross-device integration. Launched in April,
this upgrade identifies devices and layers on more than 30 third-party parameters and up to 20 first-party parameters. By adding the ability to combine first-party, geo, carrier, and device data into
the [blank] platform, publishers can increase the qualification score of impressions and help monetize and expand critical inventory at higher eCPMs."
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