In its latest study of Americans' online habits, the Pew Internet & American Life Project found that a substantial chunk of internet users want to voice their opinions online. Websites that want to
remain relevant should strongly consider building in ratings systems that allow visitors to leave input about what they find on the site. More than 33 million Americans, or a quarter of all adult
internet users in the country, have rated a product or service, the study said, underscoring the value of ratings systems that give users input about content or products they find online.
Read the whole story at Wired, October 28, 2004