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Lyris Buys E-Mail Deliverability Company

E-mail service provider Lyris Technologies has acquired Piper Software, a small firm that makes hosted deliverability tools. Financial details weren't disclosed. Piper offers an array of products designed to ensure e-mail marketing messages get past spam filters and can be read in a variety of e-mail clients. Lyris hopes to cross-sell the products to its customer base of over 4,000 clients. The larger company made the purchase at least partially in response to a JupiterResearch report issued in August, which found deliverability to be an area of weakness for Lyris.

Read the whole story at ClickZ, October 28, 2004 »

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