Magazine publishers are looking to "
jumpstart sales at supermarkets by advocating for data-driven partnerships and focusing on innovative product launches,"
according to top execs quoted by David Orgel while at the 2013 MPA/PBAA Retail Marketplace Conference. One idea was "embracing the ability of smartphones to use location abilities to
message consumers while they’re in the stores," said Efrem "Skip" Zimbalist 3d, chairman and chief executive officer, Active Interest Media. Read the whole story at Supermarket News »