A new study shows that brands may make us so predisposed to an opinion that we don’t use the part of our brain that helps to make such judgements. The study, in the journal PLOS
ONE, looked at test subjects brain activity with regard to various brands of soda (or cola, or coke, or pop). Subjects were presented with small samples of a beverage and were told before drinking
each that it was either Coca-Cola, Pepsi, generic German soda River Cola, and a new (completely fictional) drink they dubbed T-Cola. But the samples were all a mix of the three. Results? Consumers
liked it better when they were told it was Coke or Pepsi.
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