The radio industry "showed its first signs of recovery in ad sales" in September, the Radio Advertising Bureau said Thursday following the release of its September ad revenue report. Combined local
and national spot revenue rose 4 percent over September 2003. Local ad sales continued to pace the market with revenues expanding 5 percent over September 2003. National ad spending remained the
weakest segment, but nonetheless mustered a 1 percent gain for the month. Through the first nine months of the year, national radio ad spending is down 2 percent, local is up 3 percent and combined
revenues are up 2 percent. In a new development, the RAB began reporting so-called non-spot activity for the first time in September. Non-spot revenue rose 6% over September 2003, bringing radio's
total spot and non-spot dollars for the month up 4%.