More than 72 percent of online shoppers use general search engines nine or more times per month, and a growing portion of those searches are shopping-related or local in nature, according to a
consumer search behavior study by BizRate.com and the Kelsey Group. The study found that 74 percent of respondents perform local searches, and 37 percent of online consumers are very familiar with
shopping search sites.
Read the whole story at ClickZ, October 29, 2004
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