- Digiday, Tuesday, June 18, 2013 9:31 AM
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The effort, via Wieden + Kennedy, asked people to tweet their favorite dad-style jokes
@Heineken_US using the hashtag #dadjokes. Heinken will pick its favorite jokes and turn them into meme-style image macros by pairing the user-submitted jokes with vintage dad images. Heineken will
also create and share some of its own dad jokes on Facebook, Twitter and Instagram.
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