Red Sox enthusiasts drove up traffic at Boston.com to a record 21.7 million views last Thursday, with 70 percent of clicks directed to sports, according to a Boston.com spokeswoman. Hits also soared
at sports-related sites for the week ending Oct. 24, according to Nielsen//NetRatings. Traffic at the Major League Baseball's Web site MLB.com jumped 57 percent, to 2.4 million unique users. The Web
site of
Sports Illustrated, SI.com, also leaped 23 percent to 2 million unique visitors, while Yahoo! Sports had a 13 percent boost to 4.2 million.
