A new hero is striding to the foreground of marketing: the Super-CMO. Identified in several recent studies and forums, this new breed of chief marketing officer promises to raise the function to what
many contend is its rightful place alongside other primary business disciplines -- strategy, finance, IT, operations and HR. And therein lies the challenge to agencies: Can they evolve to complement
the needs and skills of the Super-CMO?
Read the whole story at Advertising Age, October 25, 2004
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