U.S. political advertising spending for 2004 is now projected to exceed $1.45 billion, according to data released Monday by TNS Media Intelligence/CMR. Through the first ten months of 2004,
presidential election spending reached $601 million, across the media measured by CMR, accounting for 42 percent of the total dollars spent on political advertising messages. Federal, state and local
election messages, along with ballot issue advertising activity totaled $847 million.
