Why Doesn't 'Bloomberg Businessweek' Cover Women?

107 issues. More than two years. That's how long it's been since Bloomberg Businessweek has featured a female businessperson on its cover. You have to go back to May 16, 2011, when Sheryl Sandberg was featured to spot a female executive who made the grade.

Who did make the cover during that period? Tim Cook, Rupert Murdoch (twice), Ben Bernanke, Bill (but not Hillary) Clinton, Sergey Brin, Reed Hastings, Mitt Romney, Jamie Dimon, Robert Rubin, Steve Ballmer, Timothy Geithner, Steve Jobs (after death, twice), David Einhorn, Jeff Bezos, Jerry Brown, Vladimir Putin, Muammar Gaddafi, Mark Zuckerberg, Jesus, Alpha Dads, zombies, HP printers (but not Meg Whitman), a guy standing inside a baby bottle, Alan Simpson, Erskine Bowles, Kim Dotcom, R2 D2, Mickey Mouse (sans Minnie), the Twitter bird, two commercial airliners getting it on -- and, well, you get the idea.

So far in 2013, the only woman on a cover of Businessweek was a half-naked model used to promote a story about photo app Snapchat. 2012 was even worse for women, when the only female featured was an elderly woman in a Walmart mask.



Non-whites (other than President Barrack Obama) haven't fared much better. A February 2013 cover illustration about housing was deemed so racist that Businessweek later apologized.

The lack of coverage of the revolution happening in business today -- particularly among Millennial women and minorities who are transforming the workplace -- is unfortunate. Surely there are some new, cover-worthy stories that deserve to be told.

In the meantime, as a current subscriber, I’ll be disappointed each week when the cover of Businessweek downloads to my iPad only to ignore half of today’s workforce.

2 comments about "Why Doesn't 'Bloomberg Businessweek' Cover Women?".
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  1. Kelly Wenzel from Centro, July 1, 2013 at 10:53 a.m.

    Hey Matt - not sure what prompted you to write about the disparity, but I love it! It's great to see women aren't the only ones "leaning in" and thinking about this topic. We've come a long way...but still (clearly) have so far to go ...

  2. Pete Austin from Fresh Relevance, July 2, 2013 at 4:25 a.m.

    Don't understand your point about no minorities - pretty much all these people are 1-percenters from the USA and that's a pretty small minority. Sounds like Bloomberg Businessweek really needs to feature more people from the majority.

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