Many ads run during the July 4 holiday window are following a new trend of celebrating U.S. war veterans, especially those from our most recent conflicts, reports Stuart Elliott. "Many such ads also
announce donations by marketers to organizations that help those veterans, encourage consumers to make donations, or both." Among the examples he cites: Oral-B's “Built in the USA,” which
"includes a $100,000 donation to an organization,
Hope for the Warriors, that helps members of the armed forces
who have served after Sept. 11, 2001."
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