- Adweek, Monday, July 8, 2013 8 AM
The New York Red Bulls Major League Soccer team has to go mano a mano against more than 10 professional sports teams (Yankees, Mets, etc.,)
for fans not just soccer teams. Adding to that challenge is next month’s debut of the relaunched Cosmos, and in 2015, the New York City Football Club, a new
team funded by the deep pockets of the U.K.’s Manchester City franchise and the New York Yankees. Earlier this year, the Red Bulls hired R/GA to boost recognition and ticket sales.
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