• Adweek, Monday, July 8, 2013 12:33 PM

Meredith's Fitness and Wenner Media's Men's Journal are offering a joint ad package in an attempt "to compete with bigger health/fitness players Rodale and American Media Inc." -- an unusual alliance for "pubs from big magazine groups, [which] often have directly competing titles and historical rivalries," writes Lucia Moses. "The cross-culture... experience has also been an eye-opener. Big, public and folksy, Meredith is the embodiment of mainstream America—the antithesis of Wenner, with its counterculture roots."

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