Trying to get a jump on back-to-school spending, this year retailers have started running such ads in early July, at least a few weeks before the season typically begins. "Walmart and
Apple are already promoting school-related products, while others, including tween brand Justice, are touting steep discounts," writes Natalie Zmuda. "It is one of the most competitive times of year
for big retailers. They know consumers are on budgets, and they're vying for those dollars," National Retail Federation spokeswoman Kathy Grannis told Zmuda.
Read the whole story at Advertising Age »